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Hey there, I'm James Knight

Remembering the author of one of the most influential psychology books of all time.


NN:NP - The Nerdcast

Bridging the gap between tech and the non-technical.

Hey Reader,

This past week on March 27, 2024, psychologist and Nobel prize winner Daniel Kahneman passed away at the age of 90.

Kahneman is best known for his 2011 book Thinking, Fast and Slow, a summary of his research into decision-making and the heuristics of judgement.

In 2009, Stephanie and I were introduced to Kahneman's work during a Behavioral Economics course we took together. I remember reading the book not long after it came out.

It's been a longtime favorite of mine—but I was surprised to find so many in the startup community sharing that opinion.

My Twitter feed was full of people talking about Dr. Kahneman, including Y Combinator's founder, Paul Graham:

Stephanie wrote a larger article about Kahneman and his work on our blog.

If you're a Kahneman fan—or you want to know what all the fuss is about, check it out here.

What the Nerds are up to:

Office Hours Tomorrow!

We're hosting the first ever NerdHour—our office hours for non-technical founders. Bring your questions about anything tech, startups, or Lord of the Rings at 10AM PT/1PM ET tomorrow.

What we're reading:

In celebration of Dr. Kahneman's life, we're revisiting the classic Thinking Fast and Slow. If you've never read it, it's worth the time. And if you have, you might be surprised what you find on a re-read.

In the news:

This article published in Fortune describes the exciting entrepreneurial opportunities that a VC sees in the years ahead.

Do you know someone building The Next Big Thing™?

No Nerds: No Problem is the online community for non-technical founders.

We're on a mission to help turn 10K founders into Tech-Enabled Entrepreneurs.

If you know someone who we can help, forward this them email, or tell them to check out our site at NoNerds.com.

There they can acccess resources, find guidance, and a supportive network of mentors and fellow entrepreneurs.

Whether you’re starting your first venture or scaling up, join us to learn, grow, and succeed.

See you next week!

James Knight, Founder & Chief Nerd

2390 E Camelback Rd #130, Phoenix, AZ 85016
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Hey there, I'm James Knight

I publish a weekly newsletter with lessons learned from my experience building my previous agency, No Nerds: No Problem, to over 7-figures in revenue in its first 12 months. At NN:NP, I personally sourced, sold, and delivered $3M in design & development projects, averaged an 80% close rate, and built 35+ digital products for clients ranging from celebrities like Snoop Dogg to unicorn startups like

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